Businesses have now moved from papers to computer and mobile screens, making digital marketing the key business strategy. Digital marketing is the promotion of brands or marketing of products via one or more forms of electronic media.

Online marketing activities include search engine optimization (SEO), search engine marketing (SEM) , content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing (SMM),social media optimization (SMO), e-mail marketing, display advertising.

We, at Delphi Convergen understand the need of internet marketing and strive to provide the knowledge for the same. We are one of the leading digital marketing training institutes in Pune and aim to provide complete Digital Marketing course in affordable fees and 100% job assistance.

Diploma in Digital Marketing

  • 60+ Hrs. instructor lead sessions
  • 30+ Online tools
  • 1 Domain to each student
  • 1 Year hosting to each student
  • Real Time Implementation on your own website
  • Industry Expert Trainer with 10+ years of Experience
  • 100% Live Practical
  • Live spending on Google Ads
  • 100% Job Assistance

Module 1: Introduction to Digital Marketing

  • What is marketing?
  • 4P Marketing Matrix
  • Understand the journey of Buyer
  • What is Digital Marketing?
  • Importance of Digital Marketing
  • Difference between Traditional Marketing and Digital Marketing
  • Why a Business needs a Digital Marketing?
  • What do you know about Google?
  • Google Amazing facts
  • Google Search Parameters
  • Types of Search Engine
  • Understanding Google SERP
  • Google Crawler Functionality
  • Google Indexing
  • Google Ranking Processing
  • Google Ranking Factors
  • Google Algorithms

Module 2: Web Development

  • What is Internet
  • How to register for Domain?
  • Hosting Server
  • Buying Domain and Hosting
  • Website / Portfolio / Blog / Ecommerce website difference
  • WordPress – Content Management System
  • Setting up website / blog
  • Important plugins
  • Tools for Image and Banner design
  • Video Creator
  • .

  • Google Analytics Setup and Introduction
  • Search Console Setup and Introduction
  • Bing Webmaster
  • Google My Business Listing
  • Schema Setup
  • Data Highlighter

Module 3: Search Engine Optimization

  • What is SEO?
  • Introduction & Clearing Myths about SEO
  • How to do SEO Audit & Website Health Check Up?
  • Black Hat and White Hat and Gray Hat SEO
  • Introduction to Voice Search Optimization

Module 3.1: SEO – On Page Optimization

  • Keyword Research
  • Website Content
  • URL
  • Directory Structure
  • Image Optimization
  • Link Optimization
  • Navigation
  • Footer
  • Menu Structure
  • Heading
  • 301 Redirect
  • 302 Redirect
  • 404 Error Handling
  • Website Structure
  • Robots.txt
  • Website Usability / Accessibility
  • Module 3.2: Off Page Optimization

    • What is Off page?
    • Importance of Link Building
    • PageRank Algorithm
    • No Follow / Do Follow Links
    • Backlink Tools
    • Submission and Tracking
    • Link Building
    • Strategy & Best Off Page practice
    • Link Building Techniques
    • Live Project
    • Module 4: Social Media Optimization

      • Introduction to Social Media Marketing
      • Social Brand Building Document
      • URL Shorter
      • Facebook Business Page Setup
      • Facebook Marketing Strategy
      • Facebook Paid Marketing Strategy
      • Twitter Page Creation
      • Twitter Marketing Strategy
      • Twitter Paid Marketing
      • YouTube Marketing
      • Pinterest Marketing
      • Instagram Marketing
      • Content & Influencer Marketing
      • Case studies, Best SMO Integrated Practices & Tips
      • Performance Projections & Project Costing
      • How to utilize Social Platforms to build your impressive brand

      Module 5: Search Engine Marketing

      • Introductions & Clearing Myths about SEM/PPC
      • AdWords Structure
      • Landing Page Design
      • Add Extension
      • Bidding Strategy
      • A/B Testing for Ads
      • A/B Testing for Landing Page
      • Ad Optimization
      • Dynamic Ads
      • Keyword Research
      • Keyword Types
      • Search Campaign Setup
      • Display Campaign Setup
      • App Campaign Setup
      • Shopping Campaign Setup
      • YouTube Campaign Setup
      • Remarketing Setup
      • Best Optimization Practices
      • Payment Method CPC, CPM, CPV, CPA
      • Reporting
      • Connection with Google Analytics
      • Case studies & Tips
      • DoubleClick Introduction
      • Module 6: Online Reputation Management

        • What is ORM?
        • How to Monitor Online Reputation?
        • Content Strategy for ORM
        • How to develop a positive branding
        • How to tackle negative search result
        • Live Case Studies on Online Reputation Management

        Module 7: Mobile App Store Optimization

        • App Store optimization basics
        • Google Play Store Introduction
        • Introduction to Accelerated Mobile Pages
        • Understanding Keyword optimization
        • Mobile App competition analysis
        • Understanding Google Play Store Search Algorithms<
        • Role of Localization in ASO
        • Mobile App Building
        • Google App Console

        Module 8: Email Marketing

        • What is Email Marketing?
        • Email Marketing Strategy
        • Design Email Campaign
        • Execution & Costing
        • Case Studies
        • Earning using Email Marketing
        • Live Projects

        Module 9: Growth Hacking

        • What is Growth Hacking?
        • Process of Growth Hacking
        • Tactics for Growth Hacking
        • Tools used in Growth Hacking

        Module 10: Online Earning

        • AdSense
        • Affiliate
        • Freelancing
        • YouTube
        • Alternative to AdSense
        • Earnings from Facebook / Twitter

        Total Number of Tools

        • Google Analytics
        • Google Search Console
        • Google AdWords
        • Google Studio
        • Google Tag Manager
        • Google Trends
        • Google AdSense
        • Google Business Listing
        • Google Play Console
        • Google Ads Editor
        • Google Drive Management
        • Google Alert
        • Website Analysis Tool
        • Email Marketing Tool
        • Website Development CMS
        • Backlink Analysis
        • Copy Content tools
        • Competitor Analysis
        • Graphic Designing
        • Online Reputation Management
        • Social Media Management Tool
        • Robots file generator
        • Sitemap Generator
        • Bing Webmaster
        • SMS / WhatsApp Marketing
        • Mobile App Development
        • Ahref
        • SEMRush
        • UberSuggest
        • Bitly